The market analysts and researchers are putting some other views, according to which, the move of Reliance Jio to put a ceiling on free data usage at 1GB a day as opposed to the earlier 4GB limit will condense the wedge of network and excavate ways for a superior 4G experience.
In addition, it also will enhance the possibilities for the Mukesh Ambani Company to hold onto subscribers after the fold down of its free offer on 31st March 31, 2017. According to JP Morgan, Jio will cross the milestone of 100 million users by the end of March 2016.
Similarly, Morgan Stanley is looking ahead to Jio to grab 90 million customers amid January-March quarter of next year. However, after March 31st, the user base of Jio is expected to go down from 90 million to 45 million paying customers.
With the intention to shake up internet connectivity segment of India and taking the nation a step forward to a full digitalisation edge, Mukesh Ambani, the head of Reliance Industries launched ‘Jio’ service back in September.
The free offer of Jio was earlier slated to be folded up on 31st December, which yesterday extended to 31st March 2017. As per the announcement made by Jio’s Chief Mukesh Ambani, users will now be able to enjoy the free services of Jio Welcome Offer till 1st March under a new tagline – “Jio Happy New Year Offer.”
Reliance Jio, soon after its arrival in the market started taking the entire nation by storm. Far before its commercial launch, millions of consumers have already been subscribed to the service. With free voice call, free internet, and cost-free roaming and STD calls, Jio quickly overtook the existing big players of Indian telecom industry.
However, with the new offer and new service, Reliance also has introduced some new guidelines for using its free services like the internet. Previously, under its Welcome Offer, Jio was facilitating users up to 4GB 4G data per day prior which the speed of internet was restricted to lower rate.
But under the new offer, Jio trimmed down the data usage limit from 4GB to 1GB. It means Jio users will be able to use only 1GB high-speed data per day, after crossing which, the data speed will be gone down to 128kbps. It is because of the network wedge of Reliance. Capping data usage will help Reliance to improve its network and call quality, said Reliance Head.