Snapchat offers creator analytics, an insight feature that has begun from Wednesday to permit authorized accounts as well as dominant users to get the inclusive stats of their followers. The detailed stats comprise demographic information such as location, age and contextual details based on a comparison made of their followers with other people on Snapchat.
Nick Cicero, founder and CEO of social video analytics software, Delmondo said in a statement that, “the new native analytics are a win all around. Naturally a long overdue step needed to keep more influencers in the platform who have done a lot for Snap, and it’s a great way to build a more diverse set of premium inventory and targeting data for advertisers.”
New feature has been introduced to Snapchat for the first time, as the company just recently offered some concessions for the influencers to other court of social media platforms. However, the company has made available such types of favorable details.
At this time, when most of the users on Snapchat are frustrated with the company than never ever, the feature is arriving to help them solve issues. The redesigning of the app has been the most waited among the audience of the app and has earned over 171,000 one-star reviews over the last month on the App Store, according to the report provided by App Annie.
Debra Aho Williamson, a principal analyst at eMarketer stated that, “Snapchat could eventually experience more growth in older age groups, since it’s redesigning its platform to be easier to use.”