Olympics themed McDonalds’ advertisement exit arena as fast food giant declared that it would cease a decades old partnership with the International Olympic Committee. The patronage was postulated to run through 2020 but the deal was called off earlier.
This indicates that the Americans will be refrained from watching any Olympics-themed McDonald’s television advertisements during this year’s Games. It also means that prior to the commencement of Rio Olympics in 2016 McDonald’s was deliberately advertising and publicizing its partnership.
John Lewicki, senior director of sports marketing said that it’s a great privilege for us and our business in South America to really exploit. But before the end of this year, McDonald’s altered its decision. McDonald’s said in a statement to CNN Money last week that they have taken a call in association with the International Olympic Committee to concentrate on various priorities.
The International Olympic Committee reiterated that the resolution to go in different directions was mutual. Michael Payne, a former IOC marketing director said the divide was a sensible decision both ways. He said that McDonald’s has been an ally for a long time which is exorbitant. It had reached the zenith that it was not able to command it. McDonald’s contemplated itself as possessing the food category. The sponsor said that they had taken a decision of moving on.
Viewership numbers for the 2016 Olympic Games in Rio were disappointing. NBC that possessed the broadcast rights through 2032, endured agony of ratings dipping in Rio when it averaged 25.8 million viewers. The 2012 London Olympics drew an average of 31.1 million viewers. This division sustains other food vendors an opportunity to ally with the games involving those with wholesome offerings.