Hot water advertisement showing SUV brings bad tidings for Jeep as the aptitude of one of the nation’s biggest fish conservation groups vociferates Fiat Chrysler’s Super Bowl ads extolled the demolition of aquatic habitat in an evident trial to beseech to off-road thrill-seekers.
This is a second time that advertisements by the automaker have extracted protestation since February 4 game. Trout Unlimited President and CEO Chris Wood said that one ad apprehended a Jeep Cherokee was splattering down the center of the wild streambed.
Fiat Chrysler is protecting the advertisements but says they have taken a decision to not run them again. It further elaborates that the spot with the Cherokee was filmed on an inundated county road and another with a Jeep Wrangler was shot in an artificial lake with manmade waterfall on the private land.
Wood said that many of his group’s 300,000 members and promoters own Jeep but the images were disturbing. Fish are robust and adaptable creatures but when respective thousand-pound vehicles maneuvering over the sprawling grounds destroy the gravel where the fish lay eggs, then putting up the idea that you should purchase a Jeep to drive it up to the creek is unintelligible to me.
The Reno Gazette-Journal initially reported the advertisement last week. Pam Harrington, Trout Unlimited’s Nevada field coordinator said she was angry and disappointed as she has worked with ATV’s club in Idaho reconstructing destruction caused by thoughtless drivers.