According to National Purchase Diary (NPD) exemplifies the most inclusive roster delineating retailers incorporating 50% of the US retail athletic shoe market. Sales of athletic footwear in US for the first third of the year (January-April 2016) were huge.
The dollar and units were rising in low single digits with the selling price up slightly. Bankruptcies have got nothing or little to do with sales but the tables could turn over in the next 90 days. Even if the sales are not running in the business it will have a little impact on the industry.
The greatest influence will be when the variety is at its best. Channel checks revealed outdated and broken catalogues in the stores which are about to close down. The main operator for growth remained the definitive category with sales growing at 25%.
The prodigious branch of the classics is retro basketball driven by brand Jordon. Retro tennis has witnessed greatest percentage growth traversed by Adidas Stan Smith franchise. Retro running has had a wholesome growth. Retro running is a good deal for virtually every brand and it is displaying strong growth.
Performance basketball showcased a decline in average selling price for the year. Amongst the major brands only Under Armour has been on the rise. I expect the declines to tolerable as we come against easier contrast in the second half, but I do expect basketball will remain challenged.
Running is the substantial athletic footwear groupings but remains diverged.